Hi there.
My name's Michael and I am currently 26 year old. I consider myself a globetrotter, since for the last 6 years I have been living across different cities, countries and continents quite a lot. Each and every time was a new adventure and broadened my horizon.
I try to use these experiences every day, be it at Business School during my Masters degree or whenever I am intellectually challenged. I like photography and video shooting and editing, am a geek at heart and love to read about consumer electronics. However my focus is often more on the company's side, as to questions such as: why did they do it? couldn't they have done better? what strategy are they pursuing?
In the end that was also the reason why I decided to found "the lens". While there are many blogs and sites out there looking at products, only few try to look behind companies actions. But only when one understands a company's situation will their product strategy become clearer. At least this is my personal belief and I hope to show you just what exactly I mean in the coming months.
Michael
Website URL: http://www.michaelkoetzner.com
Hey guys, today we're gonna kick of The Lens with our first show ever. After introducing our concept in a few words, we wanna dive right into the issues surrounding Sony. What is going on at the former Tech Giant right now and what is there for the future. We think Sony offers many interesting viewpoints to discuss for Business Analysts and hope you'll join us when we give it a go!
See you later
