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Michael

Michael

Hi there.

My name's Michael and I am currently 26 year old. I consider myself a globetrotter, since for the last 6 years I have been living across different cities, countries and continents quite a lot. Each and every time was a new adventure and broadened my horizon.

I try to use these experiences every day, be it at Business School during my Masters degree or whenever I am intellectually challenged. I like photography and video shooting and editing, am a geek at heart and love to read about consumer electronics. However my focus is often more on the company's side, as to questions such as: why did they do it? couldn't they have done better? what strategy are they pursuing? 

In the end that was also the reason why I decided to found "the lens". While there are many blogs and sites out there looking at products, only few try to look behind companies actions. But only when one understands a company's situation will their product strategy become clearer. At least this is my personal belief and I hope to show you just what exactly I mean in the coming months.

Michael

Website URL: http://www.michaelkoetzner.com

Is Home-Sourcing the Future

On their recent I/O, Google announced the Nexus Q. A $299 social media streaming client, not unlike the Apple TV but with a more cloud based focus. But while many newssites discussed the set of features and compared it to existing hardware, only few paid attention to an interesting fact (matter of factly even Google only mentioned it on a side-note) during their presentation: 

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