Michael

Hi there.

My name's Michael and I am currently 26 year old. I consider myself a globetrotter, since for the last 6 years I have been living across different cities, countries and continents quite a lot. Each and every time was a new adventure and broadened my horizon.

I try to use these experiences every day, be it at Business School during my Masters degree or whenever I am intellectually challenged. I like photography and video shooting and editing, am a geek at heart and love to read about consumer electronics. However my focus is often more on the company's side, as to questions such as: why did they do it? couldn't they have done better? what strategy are they pursuing? 

In the end that was also the reason why I decided to found "the lens". While there are many blogs and sites out there looking at products, only few try to look behind companies actions. But only when one understands a company's situation will their product strategy become clearer. At least this is my personal belief and I hope to show you just what exactly I mean in the coming months.

Michael