Hangouts: A potential gap in the market for Google+
- Published in Product Strategy
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The launch of Google+ over a year ago did not go without anticipation. The prospect of the popular search engine launching its own social media site to compete with Facebook sounded very appealing to the general public. However, a year on, the hype around G+ has ceased and the numbers aren’t necessarily on the optimistic side of the story. In April, Vic Gundotra, Senior VP at Google claimed more than 170 million people have signed up to G+ (quote). While that is a pretty big number, by no means it compares to nearly one billion users that Facebook possesses and it probably won’t be catching up so soon either. Nor I believe it should.