The Green Half-Truth
- Published in CSR
Apple has not been shy to point out the environmental friendliness of their products in recent years. Tim Cook's latest keynote is just one out of many recent examples. Overall the concept of Green seems to have moved up from being of no interest to companies to a widely discussed phenomenon across all industries. If companies such as Apple, which arguably range at the spearhead of consumer electronics, now decide to invest more money and attention to environmentally friendly products that is a good thing right?