The Lens UK has been founded by Michael and Mitko after many long and enriching discussion during their time at Warwick Business School. The idea of bringing together academics and real life events was not only intriguing but seemed to offer real benefit to the blogging scene on consumer electronics.
With our articles we try to bring to light some little known background information on electronic industries and thus enrich the online blogging landscape. We try to not only judge on corporate decisions but also explain what motives may lie beneath and what managerial knowledge guided them. We will use knowledge acquired during life at university and experiences made in the corporate world to find solutions and critically assess business and industry situations. In doing so we hope to encourage a lively yet knowledgeable discussion among our readers and thus contribute in our own way.
In our accompanying show "through the lens", based on an open discussion on a current industry topic, we not only want to give you a more personal impression on us but also show you that each topic has multiple viewing angles.
We hope you like what you see and stay tuned: After all the lens UK is just getting started and you will be greatly influencing where we'll be going!
Your The Lens UK team,
Mitko & Michael
